Project Overview
In just 15-20 days, our client, a luxury real estate developer, tasked us with increasing footfall at the launch event for their premium real estate project in Hyderabad. The goal was to attract affluent buyers and investors who were specifically interested in high-end properties. The timeline was tight, but with a strategic approach, we achieved outstanding results.
Objective
- Increase footfall at the launch event, targeting high-net-worth individuals (HNWIs) and investors.
- Create awareness around the project and drive engagement.
- Generate quality leads for the sales team to directly invite to the event.
Strategy
Our approach combined both awareness and lead-generation campaigns, using a multi-channel digital marketing strategy to maximize reach and engagement.
Awareness Campaigns:
- Platforms: YouTube, Facebook, and Instagram.
- Objective: Spread awareness about the project and event.
- Tactics: Eye-catching creatives and compelling messaging about the luxury of the project, its features, and the event.
Lead Generation Campaigns:
- Goal: Collect inquiries to pass to the sales team for event invites.
- Focused on creating urgency, highlighting the launch discount and limited availability of units to motivate potential buyers to act fast.
Remarketing Ads:
- Goal: Collect inquiries to pass to the sales team for event invites.
- Focused on creating urgency, highlighting the launch discount and limited availability of units to motivate potential buyers to act fast.
Location Awareness Campaigns(Final 2 Days):
- As the event date approached, we shifted to Google Map and location-based ads, targeting both users who had already inquired and new audiences to drive footfall to the event.
Results Achieved
- Footfall: We exceeded the target footfall by 25%, with more people attending the event than anticipated.
- Lead Generation: Over 500 qualified leads were collected, all of whom demonstrated significant interest in the project.
- Engagement: Social media engagement rates surged by 40%, proving the effectiveness of the campaign in capturing attention and building interest.
Client Feedback
The client was highly satisfied with the results, especially the high footfall and quality of leads generated in such a short time frame. Inklink did a fantastic job in executing the strategy and ensuring the event was a huge success.
Conclusion
Despite the tight timeline, our strategic digital marketing campaigns for the iWA launch not only met but exceeded expectations. Through targeted awareness and lead-generation efforts, we ensured a high turnout and quality inquiries, reinforcing the client’s trust in our capabilities.
