Overview
In 2018, during Prime Minister Justin Trudeau’s official visit to India, Canada and India embarked on a historic partnership to deepen cooperation in critical areas such as education, sports, science, technology, and women’s empowerment. This high-profile diplomatic event, spanning Delhi and Mumbai, was marked by the signing of six MoUs and the launch of 20 new initiatives, alongside over $1 billion in investment announcements aimed at creating 5,800 middle-class jobs for Canadians.
Jai Veeru Creatives was entrusted with the prestigious task of designing all event collaterals, contributing to the visual narrative of this momentous collaboration.
The Challenge
As an agency, we understood the significance of this event: a diplomatic bridge between two nations. The task went beyond aesthetics—it was about reflecting the core values of partnership, innovation, and empowerment. The challenge was to design materials that were culturally resonant, visually compelling, and aligned with the high standards of an international diplomatic occasion.
Our Approach
- Cultural Synergy: We ensured the designs reflected the cultural ethos of both nations, blending Indian motifs with Canadian elements to symbolize unity.
- Precision and Elegance: Every detail, from banners and brochures to digital assets and backdrops, was crafted to exude sophistication, befitting the stature of a prime ministerial visit.
- Strategic Storytelling: The collaterals highlighted the key themes of the event—innovation, collaboration, and empowerment—using modern design elements and clean layouts.
- Timely Delivery: Working under tight deadlines, we coordinated seamlessly with event organizers and stakeholders across two cities to ensure all materials were delivered on time.
Key Highlights
- Venue Branding: Designed impactful stage backdrops, podium signage, and venue decor for events in both Delhi and Mumbai.
- Event Collaterals: Created brochures, delegate kits, and information booklets that effectively communicated the event’s key objectives and outcomes.
- Digital Assets: Developed social media graphics, emailers, and presentations to amplify the event’s reach globally.
The Outcome
The event was a resounding success, with dignitaries, business leaders, and media representatives praising the professionalism and creativity of our work. The thoughtfully designed materials not only enhanced the visual appeal of the event but also underscored its gravitas, leaving a lasting impression on all attendees.
Why It Matters
Working on the Canada-India Collaboration Event 2018 was a milestone for Jai Veeru Creatives. It reinforced our ability to design for high-stakes international events and demonstrated our commitment to excellence. This project not only highlighted our creative expertise but also showcased our capacity to handle complex and culturally significant assignments, making us a trusted partner for prestigious events.
Ready to make your next event unforgettable?
Let Jai Veeru Creatives bring your vision to life.
