The digital ad world is evolving rapidly. If you’re still applying bygone techniques to Google Ads, you could be losing out on high-quality leads and revenue. Companies that previously excelled with general keywords and minimum targeting find they’re not performing so well anymore. Here’s the catch: Google Ads in 2025 is not Google Ads from 2015 or even 2020. If your campaigns aren’t keeping up with the times, you’re likely rounding up a sizeable chunk of your budget to zero.
Being among the top ad agencies in Delhi, Jai Veeru Creatives, we’ve firsthand knowledge of how the ability of a company to adapt will make it flourish or fail. For your success in 2025, we’re going to discuss a few obsolete Google Ad techniques that could be making you lose leads in this post.
1. Relying on Broad Keywords
In the past, Google Ads campaigns relied heavily on broad keywords. To capture a variety of search queries, advertisers would target broad terms. But by 2025, this strategy will be ineffective.
Why it’s outdated:
Your ads will show up for too general or irrelevant search terms if you use broad match keywords, which will produce low-quality leads. This misalignment can lead to a higher cost per click and lower conversion rates.
What to do instead:
At Jai Veeru Creatives, they advise concentrating on long-tail keywords. These are more targeted and in line with the user’s intention. For example, rather than bidding on “digital marketing,” bid on “best digital marketing firm in Delhi for small businesses.” The strategy guarantees that the people you’re targeting with your ad need your product or service and will purchase it.
2. Ignoring Ad Extensions
The potential of Google Ads ad extensions, which can greatly enhance your ad’s performance, is often overlooked by businesses.
Why it’s outdated:
Ad extensions aren’t there, your ads are losing the potential to present other relevant information on your contact number, address, etc., all of which can help with your click-through rate (CTR) because there will be more reasons for users to click on your ad.
What to do instead:
Always use call extensions, location extensions, sitelink extensions, and structured snippets. At Jai Veeru Creatives, we specialize in developing advertisements that make use of these extensions to increase user engagement. For instance, if a person is looking for digital marketing services in Delhi and sees a phone number for easy contact or links to certain service pages, they could be more inclined to click on your advertisement.
3. Not Using Audience Targeting
Possibly Google Ads’ strongest tool, audience targeting, is woefully underutilized.
Why it’s outdated:
If you’re not taking advantage of audience targeting, you could be presenting your ads to individuals who will not be interested, costing you money for your ad budget. Google’s targeting capabilities continue to be stronger than ever before, enabling you to target your ads by specific demographics, interests, and other variables.
What to do instead:
The target audience can enable you to reach individuals who are actually on the internet, looking for services like yours. It can be the in-market audience (those on the internet actively looking for something related to your sector) or remarketing lists (those who’ve visited your website). We tailor audience targeting for every client at Jai Veeru Creatives, so we can guarantee your ad will not be shown to anyone other than the people most likely to act on it.
4. Neglecting Mobile Optimization
With the increasing use of cell phones, not optimizing your Google Ads for the small screen can prove to be an expensive error.
Why it’s outdated:
Unless you’ve optimized your Google Ads for mobile, you’re likely losing a lot of potential customers. Poor mobile experience will mean higher bounce rates, fewer conversions—especially for a city as mobile-dominated as Delhi
What to do instead:
Ensure your ad and landing pages perform well on mobiles. That entails quick load times, clear call-to-action buttons to tap, and a responsive design to look good on anyone’s screen.
5. Overlooking Negative Keywords
Most companies fail to hit the target with negative keywords—the wrong clicks, unnecessary ad costs, and the end.
Why it’s outdated:
Negative keywords stop your ad from showing up for non-relevant searches for your business. Without negative keywords, companies end up paying click costs on ad searches that do not translate to any business. For instance, if you operate a digital marketing company in Delhi, it will be assumed you don’t want your ad to be shown on searches such as “free digital marketing” or even “digital marketing jobs.”
What to do instead:
Develop the habit of checking search term reports. Check for any non-relevant keywords for your business and include them in your negative keywords list. This will prevent your ad from being shown to the wrong people. Here at Jai Veeru Creatives, we also take our time to learn the requirements and preferences of the client to create personalized negative keyword strategies not only for saving budget but for focusing and targeting better as well.
6. Failing to Test and Optimize Ads
An oversight among many businesses is to treat Google Ads as a “set it and forget it” enterprise. Once the ad campaigns are launched, they leave the work alone. That attitude leads them to neglect taking advantage of opportunities to improve performance even more
Why it’s outdated:
Your ads stagnate unless you keep checking on them regularly. Chances are, you’re not performing to the best of your ability because even small changes to the headlines, descriptions, or calls to action on the ads can make big differences
What to do Instead:
Run A/B testing with different headlines, calls to action, or copy descriptions. Jai Veeru Creatives maximizes click-through rates and conversions by continuously iterating on successful ad creatives.
7. Neglecting Conversion Tracking
Unless you’re tracking conversions, it’s virtually impossible to determine what campaigns are succeeding—and what campaigns aren’t.
Why it’s outdated:
Without conversion tracking in place, gauging whether your ads are triggering the desired leads, phone calls, purchases, and other vital actions is downright impossible. This form of marketing is akin to flying blind and usually leads to the budget being squandered.
What to do Instead:
Create conversion tracking for activities like submissions of the form, calls, purchases, or sign-ups. By linking your Google Ads account to Google Analytics, you learn even more about how your campaigns are performing. As a premier best agency marketing in Delhi, we make sure every campaign we activate is thoroughly tracked so our clients can see clearly what’s working.
Conclusion
Your business can benefit immensely from Google Ads, but only if you apply the correct strategies. Ignoring ad extensions, failing to segment your audience, or using broad keywords are some outdated practices that can worsen your ad spend without any measurable returns.
At Jai Veeru Creatives, we build and manage high-performing Google Ads campaigns to deliver measurable returns on investment. Whether you’re targeting a local market like Delhi or have plans to expand throughout the country, the right approach tailored to your business goals is crucial.
Outdated strategies can stifle your growth opportunities. Reach out to us today to learn how we can help you capitalize on smarter, data-driven advertising and give your business a lead surge in 2025.
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10 Frequently Asked Questions (FAQs)
Broad match keywords capture a wide range of search queries, while exact match keywords ensure your ad shows up only for precise terms. Exact match keywords typically result in higher quality leads.
Ad extensions allow you to provide additional information like your phone number, location, and extra links, making your ad more relevant and encouraging users to click.
Audience targeting allows you to focus your ads on specific demographics, interests, and behaviors, ensuring that your ads reach users who are most likely to convert.
With the rise of mobile browsing, ensuring your ads and landing pages are mobile-friendly is critical to improving conversion rates and reducing bounce rates.
Negative keywords help filter out irrelevant traffic, ensuring your ads are only shown to users who are more likely to convert.
A/B testing involves running two versions of your ads to see which one performs better. This allows you to optimize your ads based on real data.
Set up conversion tracking to monitor key actions like phone calls, purchases, or form submissions. This helps you measure the effectiveness of your ads.
Long-tail keywords are more specific search terms that often reflect clearer user intent. They help you target more qualified leads, resulting in better ROI.
An experienced advertising agency in Delhi, like Jai Veeru Creatives, can help you optimize your Google Ads campaigns with advanced targeting, keyword strategies, and conversion tracking to boost your ROI.
Regularly review your campaigns to ensure they are performing optimally. We recommend checking performance metrics at least once a week and adjusting as needed.
